吃瓜头条

Preamble
The term ‘applied linguistics’ refers to a broad range of activities which involve solving some language-related problem or addressing some language-related concern. The field is seen as a means to help solve specific problems in society.聽It focuses on the numerous and complex areas in the society in which language plays a role. Therefore, the goal is to apply the findings and the techniques from research in linguistics and related disciplines to solve practical problems.
In the 1940s, the term was used to refer to applying a so-called ‘scientific approach’ to teaching foreign languages, including English. During the late 1950s and the early 1960s, the use of the term was gradually broadened to include what was then referred to as ‘automatic translation’. The most notable change in applied linguistics has been its rapid growth as an interdisciplinary field. In addition to language teaching and translation, the field of applied linguistics today includes areas such as language for specific purposes (e.g. language and communication problems related to aviation, language disorders, law, medicine, science), language policy and planning, signed languages, communication, computers and language, and language and literacy issues.
In the United Kingdom, the first school of applied linguistics is thought to have opened in 1957 at the University of Edinburgh. This was followed up by many such schools in the UK, USA, Canada, New Zealand, and South Africa.聽The applied linguistics programme at 吃瓜头条, not only places the university on the global scene as a world class university but is also in tune with the current developments in linguistics.

Rationale
The changing needs of the workplace have presented a challenge to the universities to train personnel to fill emerging positions.聽For example, some applied linguists are concerned with helping planners and legislators in countries to develop and implement a language policy (e.g. planners are working in South Africa to specify and to further develop roles in education and government not only for English and Afrikaans but also for the other nine indigenous languages).聽In the Kenyan case, politicians are making policies affecting language almost without help from applied linguists.
There is need to train professionals who can develop scripts, materials, and literacy programs for previously unwritten languages.聽In Kenya today, many languages are faced with imminent extinction unless such professionals are produced to spearhead research into these languages with a view to documenting them.聽Applied linguists can also be of help in developing the most effective programmes possible to help middle-level and adult learners. Applied Linguistics is instrumental in designing curricular, syllabi, and materials necessary for mounting those programmes.
The applied linguistics programme produces human resource capital currently needed such as curriculum designers, material developers, language researchers, language policy developers and planners, language teachers, communication experts, speech writers.聽Other professionals can work as marketers, political analysts and strategists, examiners, communication specialists (in聽travel, tourism, and hospitality; banking and finance, diplomacy, and customer service).

Objectives

• To train graduates to address language related problems and concerns in educational, occupational
• To conduct research in different areas of applied linguistics

COURSE STRUCTURE
YEAR 1
All candidates will take four (4) core units and four (4) electives as well as the Faculty/School Unit (MAA 500:聽General Research Methodology.)

YEAR 2
Candidates taking Option A will take two (2) core units and two (2) electives according to the programmes in which they are enrolled. Those taking option B will write the thesis.