INTRODUCTION
The tourism industry is one of the most dynamic and significant sectors of the global economy. The changing
global tourism environment and industry’s evolving skills sets calls for a knowledgeable and qualified workforce
for the tourism industry.
This diploma in tourism management curriculum provides a comprehensive overview of the educational
programmes designed to equip students with the necessary knowledge, skills and competencies required to
meet the specific needs of the industry.
This programme is designed to address the multifaceted nature of tourism, it includes courses such as hospitality
and tourism marketing, hospitality and tourism accounting, travel agency techniques, tour operations and
packaging, fundamentals of air ticketing, research methods and statistics in hospitality and tourism among
others.
Therefore the tourism department of 吃瓜头条 is committed to cultivate a generation of tourism
professionals who are equipped with relevant skills and competencies to positively contribute to the industry.
PROGRAMME OBJECTIVES
The programme is intended to develop students with in-depth knowledge and expertise on customer service,
tour packaging and wildlife conservation knowledge that are essential in addressing the current and future
the tourism industry needs.
RATIONALE
Tourism is highly labour-intensive; the quality and quantity of human capital is critical to its success.
Understanding human resource development at a macro level is particularly important in tourism. This focus
raises several key issues: encouraging employers to take an interest in training and education; improving
the supply and, quality of and access to training; and enhancing the status of careers in tourism.
Training is essential for human resource development, as well as in the promotion and development of the
tourism industry. This programme is, therefore, designed to address the knowledge and skills gaps among the
technical and lower cadre staff in the tourism industry. The trained professionals and leaders will also provide
a valuable impact on the tourism sector within the East African region and beyond.
ENTRY REQUIREMENTS
a) In order to qualify for admission for the Diploma in Tourism Management at 吃瓜头条, the
candidate must:-
b) This will be no credit waivers for this programme.
MODE AND STRUCTURE OF DELIVERY
The programme will be offered by; Full-time and Digital/E-learning modes of study.
PROGRAMME DURATION
The duration of the Diploma in Tourism Management programme shall be at least 2 years. In order to graduate
with a Diploma in Tourism Management, the candidate must have successfully completed and passed all units.
| S/N | Unit Code | Unit Title |
|---|---|---|
| 1 | HTM 021 | Introduction to Hospitality and Tourism Industry |
| 2 | HTM 027 | Introduction to Hospitality and Tourism Marketing |
| 3 | HTM 030 | Principles of Management in Hospitality and Tourism |
| 4 | BTM 050 | Introduction to Travel and Tour Operations |
| 5 | BTM 051 | Communication Skills in Tourism |
| 6 | BTM 052 | Customer Service |
| 7 | HTM 033 | Enterprise Development in Hospitality and Tourism |
| 8 | BTM 053 | Introduction to the History of East Africa |
| 9 | BTM 054 | Peoples and Culture of East Africa |
| 10 | BTM 055 | Nature and Wildlife Knowledge |
| 11 | BTM 056 | Tourism and the Environment |
| 12 | BTM 057 | Introduction to Travel Geography |
| 13 | HTM 035 | Computer Applications in Hospitality and Tourism |
| 14 | BTM 058 | Introduction to Research Methods in Tourism |
| 15 | BTM 059 | Tour Operations Techniques |
| 16 | BTM 060 | Travel Agency Techniques |
| 17 | BTM 061 | Introduction to Statistics in Tourism |
| 18 | HTM 042 | Introduction to Hospitality and Tourism Accounting |
| 19 | BTM 062 | Introduction to Airfare and Ticketing |
| 20 | BTM 063 | Tourism Planning and Development |
| 21 | BTM 064 | Tourism Facilities Management |
| 22 | BTM 065 | Tourism Service Quality Management |
| 23 | BTM 066 | Tourism Project |
| 24 | HTM 067 | Ecotourism |
| 25 | HTM 045 | Industrial Attachment (Outside Semester) |
CURRICULUM HIGHLIGHTS
In addition to classwork and examinations, curriculum will be offered through projects and internships/field
attachment.
CAREER OPPORTUNITIES
The tourism industry today is one of the world鈥檚 largest and leading industries. It is made up of many segments
the principal ones being transportation, travel arrangement, accommodations, food service, shopping, and
activities for tourists. Because tourism is complex and diverse, each sector has many job opportunities and
career paths to offer. Students undertaking a diploma in tourism management could work in the following
areas.
Airlines. The airlines are a major travel industry employer, offering jobs at many levels, ranging from entry
level to top management. Jobs in this area include flight attendants, reservation agents, ticket agents, baggage
handlers, sales representatives, sales jobs, clerical positions, and research jobs.
Cruise Companies. The cruise industry is the fastest-growing segment of the tourism industry today. Job
opportunities include those for clerical workers, sales representatives, market researchers, recreation directors,
and CEOs.
Hotels, Motels, and Resorts. The range of jobs in this category are extremely broad. They include general
manager, accountants, room clerks, reservation clerks, front-office managers, housekeepers, waiters,
bartenders, and laundry workers.
Travel Agencies and tour companies offer employment opportunities in such positions as tour managers,
travel agents, tour coordinators, accountants, tour planners, reservations specialists, sales representatives,
costing specialists, office supervisors, and managerial positions.
Meeting Planners is a growing profession is meeting planning. Many corporations and associations are hiring
people whose job responsibilities are to plan, arrange, and conduct meetings.
TUITION AND FEE STRUCTURE
Full Time;- Fees ksh.110,330/=, Non East Africans ksh.138,000/=
WHY CHOOSE THIS PROGRAMME AT KU
吃瓜头条 is one of the leading universities in Kenya providing high quality education and training
programmes for globally competitive graduates. The University emphasizes on practical hands-on knowledge
and skills training giving our graduates a distinct advantage in the workplace