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Diploma in Communication and Media Studies

  1. Course Code and Overview

罢丑别听Diploma in Communication and Media Studies聽is a foundational programme that equips students with essential knowledge and skills in modern communication and media practices. It introduces learners to the basics of journalism, public relations, digital communication, and media production. The course blends theoretical instruction with hands-on practice, preparing students for entry-level roles in the communication and media industry or further academic study.

  1. Rationale

Effective communication is central to modern society, shaping public opinion, policy, culture, and commerce. With the rapid growth of media technologies and platforms, there is a need for skilled practitioners who can create, manage, and analyse media content. This diploma programme addresses that demand by nurturing capable communicators for the digital age.

  1. Objectives

The diploma aims to:

  • Provide foundational knowledge in communication principles and media operations.
  • Introduce basic journalism, public relations, and media production techniques.
  • Develop practical skills in writing, reporting, editing, and multimedia communication.
  • Encourage ethical and responsible media practices.
  • Prepare students for entry-level employment or progression to degree-level studies.
  1. Mode of Delivery

The programme is delivered through lectures, tutorials, workshops, and practical studio sessions. Students will also undertake projects and field assignments to gain hands-on experience.

  1. Admission Requirements

Applicants must meet the following minimum qualifications:

  • KCSE mean grade of聽C (Minus)聽or its equivalent.
  • A certificate in a relevant field from a recognised institution may also be considered.
  1. Career Opportunities

Graduates may pursue roles such as:

  • Communication Assistant
  • Junior Reporter or News Assistant
  • Media Production Assistant
  • Public Relations Trainee
  • Social Media Assistant
  • Content Creator or Blogger
  • Customer Service or Marketing Support Officer
  1. Programme Duration

Two years, inclusive of practical assessments and industrial attachment.

  1. Why Choose This Programme at KU
  • Practical Training聽in KU鈥檚 well-equipped media labs and studios
  • Experienced Faculty聽with academic and industry backgrounds
  • Industry Linkages聽offering internship and mentorship opportunities
  • Strong Pathways聽to further education, including entry into the BA in Communication and Media Studies